HDTV Ratings: December 1-4
TV3’s HD re-run of Little Miss Sunshine last night proved to be a damp ratings squib opposite TV2’s HD premiere of Four Holidays.
The Oscar-winning Steve Carell comedy rated 5.3% of 25-54 year-olds (versus Holidays’ 10.3%), 5.2% of 18-49s (vs 9.6%), 5.4% of 18-39s (vs 8.2%) and 5.4% of household shoppers with kids (vs 15.3%).
TV3 had better news with Raising Hope narrowing the gap with TV2’s Two and a Half Men among 25-54s: it rated 6% compared to the latter’s 7.8%.
But the Charlie Sheen comedy was well ahead of its rival in other demographics while TV2’s double-episode season finale of its HD sitcom, The Middle, easily won its slot, averaging 9.8% of 25-54s and 18-49s, 9.2% of 18-39s and 13% of HHS/kids.
TV One’s Saturday night newcomer, Keeping Up With the Joneses, was down on its premiere of two weeks ago, averaging 5.9% of 25-54s and 8.1% of HHS/kids, but still won its slot, while TV3’s Ice Road Truckers was most popular with 25-54s (5.3%).
TV2’s new Friday movie strategy couldn’t stop TV3’s Graham Norton Show from dominating the night, although among HHS/kids The Nanny Diaries did prove competitive, rating 11.5% in its first hour against the chat show king’s 12.4%.
Meanwhile, The X Factor USA continues to deliver TV3 solid ratings on both Thursday and Friday nights.
It’s one of the shows TV3 cited in a press release issued this afternoon that promoted the network’s ratings growth with 25-54s.
“In November, TV3 grew its primetime share of the 25-54 audience by 15.8%, compared with the previous month, moving ahead of TV One, which dropped by 8.6%.
“Top-performing programmes included 7 Days, The Graham Norton Show, NCIS, Inside Child Poverty – A Special Report, WannaBen, The X-Factor USA, Missing Pieces, as well as movies I Robot and It’s Complicated.”