HDTV Ratings: July 11
The Criminal Minds spin-off rated almost as well as the season finale of the original, despite tougher competition from TV3’s HD premiere of Fast & Furious.
It drew 10.9% of 25-54 year-olds versus the movie’s 9.6% (which was up 1.6 points on last week’s season finale of CSI).
But with 18-49 year-olds, the race was reversed, with F&F rating 9.5% and Suspect Behaviour, 8.3%; the numbers were similar for household shoppers with kids, too.
Desperate Housewives took a hit in all of these demos as well as TV2’s target audience of 18-39 year-olds, where the rating dropped from 13.8% the previous week to 12%.
The series final of Brothers & Sisters also was down on the penultimate episode, but only marginally.
As Shortland Street builds towards next Monday’s movie-length special, the last of the year’s hour-long episodes rated exceptionally highly, with 27.5% of HHS/kids and 20.4% of 18-39 year-olds, crushing the competition — although TV3’s Road Cops repeat fared batter than TV One’s The Force.