HDTV Ratings: May 24-27
Sunday’s network HD premiere of Crazy Heart would have broken TV3′s heart.
The movie that won Jeff Bridges his first Oscar drew only 2.8% of TV3′s target audience, 25-54 year-olds, and 3.0%-4.0% of the other key demographics.
While TV2′s The Big Bang Theory dominated its 7pm and 8pm slots, TV One’s The Food Truck narrowly out-rated it among 25-54 year-olds, leaving TV3′s Modern Family a distant third with half as many viewers and ratings of 4.7%-6.5%.
TV3 had better news on Saturday, when Ice Road Truckers and CSI posted ratings hikes over their premieres the previous week.
The former averaged 5.6%-7.3% and the latter, 6.0%-7.7%. They lost narrowly to TV2′s movie, Meet the Robinsons, but out-rated TV One’s cooking shows and were the network’s highest-rating Saturday night drawcards in months.
TV3′s ITM Fishing Show also was up, averaging 3.7%-4.2% compared to TV One’s 6.8%-10.6% for Hyundai Country Calendar.
On Friday, Sherlock bowed out with ratings of 2.3%-5.1% against 9.0%-9.7% for The Graham Norton Show on TV3; both were dwarfed by TV2′s American Idol final.
Similarly, TV2′s Once Upon a Time on Thursday was twice as popular as TV3′s The Finder, except among household shoppers, where the former rated 13.5% and the latter, 9.2%.
Fringe won the 10.30 hour in all the key demos except 25-54 year-olds, averaging 3.8%-6.7%.