HDTV Ratings: May 31-June 3
TV One’s HD premiere of Shackleton’s Captain foundered in the ratings on Sunday, with the two-hour broadcast averaging only 4.3% of the network’s target audience, 25-54 year-olds.
It opened with 6.1% at 9.30pm but closed with only 3.0%.
TV3′s Modern Family had a strong night, rivaling TV2′s The Big Bang Theory in every major demo except HHS. But out in front of both was the season finale of The Food Truck.
The 8pm episode of Big Bang was more popular than the 7pm, winning its slot ratings of 8.8%-11.7% while lead-in Mike & Molly averaged 8.1%-10.0%
After strong ratings the previous week, Ice Road Truckers and CSI slipped back on Saturday, the former averaging 4.1%-5.6% and the latter, 3.6%-4.3%.
The ITM Fishing Show averaged about half the viewership of HD rival Hyundai Country Calendar while the late-night HD indie movies, Before the Devil Knows You’re Dead and Away We Go, both bombed, with neither reaching 1.0% of key demos.
On Friday, the HD comedy Hounds made a sound start, averaging 5.8%-6.4% in its 10pm slot, while The Graham Norton Show was neck-and-neck with TV2′s premiere of The Voice Australia.
TV2′s teaming of Big Bang and Two and a Half Men re-runs took the gloss off Glee, which averaged only 4.5%-5.1%.
Thursday’s HD premiere of Lethal Weapon 4 on TV One predictably rated badly: 3.6%-5.1%. (Why would you schedule an action movie this ancient on a channel whose target audience would long have lost interest in it?)
Once Upon a Time once again dominated the 8.30 hour, with ratings of 10.9%-15.1% compared to The Finder’s 6.1%-7.2%.