Soft Touch to Get Extra Screening
TV3 will repeat Sunday’s premiere of Touch at 11.10pm on Saturday.
The new series from Heroes creator Tim Kring made a modest debut with slightly softer ratings than the previous week’s House in the same time slot.
Ironically, this week’s House, in its later 9.30pm slot, averaged nearly the same number of HHS but was down 1-2 points in the older age demos.
TV2′s HD competition, the network premiere of Old Dogs, was only 1-2 points more popular in the 18-49 and 25-54 demos.
But it averaged almost twice as many HHS (as did TV One’s Packed to the Rafters); with TV2′s 18-39 target, the difference was only 1.7 points.
TV3 will try to broaden Touch’s sampling by re-running the pilot after Saturday’s network HD premiere of Public Enemies – or barely 24 hours ahead of Touch’s second episode (the previously scheduled HD repeat of The Last King of Scotland will air an hour later, at 12.10am).
The same strategy helped to build a Monday night audience for TV3′s Homeland after its disastrous ratings start.
Meanwhile, at 10.30pm Sunday’s other HD newcomer, TV One’s Enlightened, predictably averaged only 2.3% of 25-54 and 1.9% of 18-49 but clocked up an impressive 4.5% of HHS (the final of Emma the previous week could muster only 1.4%).
However, the 25-54 and HHS viewership halved over the hour, which suggests that by next week star Laura Dern will have lost her touch.