ScreenScribe

Sky TV doesn’t expect its new premium drama channel, SoHo, to break even for at least another 18 months. Chief executive John Fellet says it’s “the most expensive channel” the satcaster has launched and could take up to two years to turn a profit. He was defending Sky’s decision to charge subscribers $10 a month, [...]

In another blow to lovers of quality drama and documentaries, Sky TV has ruled out Prime switching to HD in the foreseeable future. The confirmation comes just as the satcaster’s free-to-air network notched up record ratings for Tuesday’s premiere of the sensational costume drama, Downton Abbey. The first episode is being repeated tonight at 9.35 [...]

Good news and bad for My Sky HDi subscribers – there’s more HD coming but it will cost extra. Sky has just announced it will introduce Sky On Demand HD next month, a service that will let subscribers download blockbusters in HD for $7.99 a title. That’s $1 more than what it costs for SD [...]

The NZ Herald reports Sky TV is considering 3D coverage of the 2011 Rugby World Cup — but only for other countries. Media columnist John Drinnan says the International Rugby Board is “looking at extending Sky’s host broadcaster contract” so it can provide an international 3D feed. Drinnan questions whether 3DTV has a future or [...]

A bigger hard drive for MySky HDi and HD movies on demand are “under consideration”, says Sky TV’s communications czar, Tony O’Brien. ScreenScribe.tv invited the satcaster’s public relations boss to state the company’s position after he challenged some of my comments about it in a February 7 interview with Radio NZ National’s Mediawatch presenter Colin [...]